Research carried out by Goosed.ie indicates that Irish people’s appetite for goods from the UK hasn’t waned despite potential difficulties caused by Brexit’s completion on January 1st. Goosed.ie, one of Ireland’s leading electronic review websites, conducted the survey of 252 random internet users and found some other interesting trends.
The group most likely to have hit up Amazon.co.uk were 25-34 year-olds with 48% of respondents having done so. Surprisingly, this figure drops to just 28% for the 18-to-24 year-old bracket.
Amazon Adventurer
It was always expected that consumers would shift to online shopping as measures to halt the pandemic continued. Goosed editor Martin Meany feels Amazon UK’s dominance was less predictable, commenting “[m]any expected price hikes and delays in deliveries from the UK shopping site but the reality is somewhat different.”
Meany continued “Amazon has, whether fortunately or unfortunately, handled Brexit quite well. Their checkout process is clear and painless. Amazon’s delivery process is better than ever. I’ve had orders placed on Saturday delivered on a Monday. Love them or hate them, Amazon is setting the bar for online trading with a wide selection and low prices”.
Self-Importer
This survey supports a recent survey by PayPal that showed that 88% of Irish people had purchased online from abroad. That survey indicated that price and choice were the two biggest factors in consumers choosing to forego the green jersey.
Meany added “Irish shoppers will do their absolute best to support the fantastic efforts of businesses and retailers to stay afloat during the pandemic. However, they’re also savvy enough to shop around to save money and get a wider range of products. Businesses shouldn’t depend purely on the ‘shop local’ sentiment and make sure they are delivering incredible online shopping experiences, right through to aftercare. Amazon is setting the bar, but it’s not being set impossibly high”.
Have you shopped from Amazon.co.uk since the beginning of anti-COVID measures? Was it for price reasons or the seemingly infinite choice offered by Bezos’ Library of Babel?
