CES 2024 Gunnar Cupertino revealed.

CES 2024: Gunnar Reveals New Innovations

The CES 2024 Gunnar reveals included its latest eyewear innovations, focusing on style and optical health. The brand, known for its dedication to protecting eyes from digital screen strain, has introduced a new lens material and an array of stylish frames set to hit the market throughout the first half of 2024.

Mineral Glass – CES 2024 Gunnar Reveals

This Year’s standout feature is Gunnar’s new Mineral Glass lenses, available in Amber and Clear tints. These lenses, typically seen in high-end cameras and telescopes, are noted for their exceptional optical purity. Gunnar claims these lenses are incredibly scratch-resistant and offer virtually distortion-free vision, making them an ideal choice for videophiles and those prioritising clear optics and durability.

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In addition to the new lens material, Gunnar has introduced the Clear Pro tint. Available in select styles from Q1 2024, this tint promises discreet protection from blue light without the traditional amber hue.

Magnets and Collaborations – CES 2024 Gunnar Reveals

Gunnar’s 2024 lineup includes several exciting collaborations and collections. Launching on January 10th, the Cupertino frame from Gunnar offers a premium acetate material with interchangeable magnetised lens inserts, allowing users to switch between four different tints. These bundles include the signature amber lens, clear lens, sun lens, and amber max lens, all equipped with a clamshell case and a magnetic lens pouch.

Other notable releases include the Plaid, Pismo from the Strata Collection, Muir from the Arbor Collection, and various collaborative designs with Blizzard, tokidoki, and Marvel. These include Overwatch D.Va Tokki and Ultimate editions, tokidoki’s Year of the Dragon, Sandy Cotton Candy Carnival, and Marvel Comic’s Groot, Wolverine, Deadpool, and Punisher styles.

It’s All In The Patent

Gunnar’s patented lens technology is at the forefront of these designs, aiming to minimise eyestrain, glare, and dry eyes while improving sleep and blocking harmful blue light. Their GBLF (Gunnar Blue Light Filter) scale, tested and verified by QIMA Hong Kong Eyewear Lab, assures customers of the protective qualities of these lenses.

As digital screen use continues to rise, Gunnar’s latest range combines fashion with function, offering a stylish solution to the real threats posed by prolonged screen exposure. With a focus on eye health without compromising style, Gunnar’s 2024 lineup seems poised to meet the needs of the modern digital consumer.

Christian Wait
With years of experience in tech and gaming journalism, Christian looks after content strategy and tech. Some call him "The Postman" because he delivers.
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