Xiaomi has reported record results for 2025, marking a year of rapid expansion across smartphones, smart electric vehicles and its wider ecosystem of connected products. The company said total revenue rose 25 per cent year on year to RMB457.3 billion (about EUR59.3 billion), while adjusted net profit increased 43.8 per cent to RMB39.2 billion (about EUR5.1 billion). Xiaomi described the performance as evidence of strong resilience as it pushed ahead with its long term Human × Car × Home strategy.
The most striking growth came from its smart EV, AI and new initiatives division. Revenue in this segment surged 223.8 per cent to RMB106.1 billion (about EUR13.8 billion), passing the RMB100 billion mark for the first time and delivering positive operating income across a full year. In the final quarter alone, the segment generated RMB37.2 billion (about EUR4.8 billion), which represented almost a third of total group revenue. Xiaomi said the division is now approaching the scale of its smartphone business and has become its most powerful growth engine.
Smart EV deliveries reached 411,082 units in 2025, including 145,115 in the fourth quarter. The company aims to raise this figure to 550,000 vehicles in 2026. By the end of last year, Xiaomi operated 477 EV sales centres across 138 cities in mainland China. The Xiaomi SU7 Series was the top selling sedan priced above RMB200,000 (about EUR26,000) in the market. In early 2026, the firm also unveiled the Xiaomi Vision Gran Turismo concept in Barcelona, becoming the first Chinese brand to join the long running franchise.
Going Premium
Xiaomi’s premium hardware strategy also gained momentum. The Xiaomi 17 Ultra, the Xiaomi 17 Ultra by Leica and the YU7 luxury SUV all contributed to rising brand recognition. As of February 2026, the YU7 Series had led sales in the mid to large SUV category in mainland China for seven consecutive months. The next generation Xiaomi SU7 launched in March 2026 and secured more than 15,000 locked in orders within 34 minutes, rising to over 30,000 within three days.
The smartphone business delivered steady progress, generating RMB186.4 billion (about EUR24.2 billion) in revenue and shipping 165.2 million units. Market research firm Omdia ranked Xiaomi third globally for the fifth year in a row with a 13.3 per cent share. In mainland China, the company held second place with a 16.6 per cent share. Premium models priced above RMB3,000 (about EUR390) accounted for a record 27.1 per cent of domestic sales. Xiaomi also strengthened its position in overseas markets, ranking in the top three in 58 countries and regions.
Home Advantage
IoT and lifestyle products reached new highs as well. Revenue rose 18.3 per cent to RMB123.2 billion (about EUR16 billion), while gross margin improved to 23.1 per cent. Large home appliances such as air conditioners, refrigerators and washing machines all recorded record shipments. Xiaomi’s tablets ranked in the global top five, while its wearable bands led worldwide shipments. TWS earbuds ranked second globally and first in mainland China.
The company’s AIoT platform continued to expand. Connected IoT devices excluding phones, tablets and laptops reached 1.079 billion, up 19.3 per cent. Users with five or more connected devices rose to 22.7 million. Monthly active users of the Xiaomi Home app reached 112.7 million in December 2025. Internet services revenue also hit a record RMB37.4 billion (about EUR4.9 billion), supported by a global MAU base of 754.1 million.
