Irish small and medium‑sized enterprises believe artificial intelligence could transform their operations, yet many are still unsure how to adopt it, according to new research released by Google Ireland. The study, commissioned by Google Ireland and carried out by Amárach Research, surveyed 400 SMEs across the country. It found that 80 per cent think AI will have a positive impact on their business. The study also found almost two thirds expect it to drive growth by 2026. Despite this optimism, uptake remains slow.
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The report highlights a clear gap between confidence and capability. Many firms say they do not know where to begin. The biggest barriers include fear of making mistakes, a lack of skills and concerns about cost. More than half of respondents believe they are already behind their competitors in adopting AI. Half also worry their business could fall behind if they do not act soon. Micro‑businesses, long‑established firms and non‑exporters are seen as most at risk of missing out.
AI Works for Galway, Cork and Monaghan
Google launched the findings at an event in Dublin as part of Local Enterprise Week. The company also announced AI Works for Ireland, a new series of free regional events designed to give SMEs hands‑on experience with AI tools. The first session takes place today in Dublin. Further events planned for Galway on 30 April, Cork on 14 May and Monaghan on 28 May. Each event will include talks from Google AI specialists and practical workshops for business owners.
Scholarships for Workers
Google and the Local Enterprise Office will offer up to 10,000 AI scholarships to workers across Ireland. The scholarships provide access to the Google AI Professional Certificate on Coursera. This covers more than 20 real‑world business uses, including data analysis, content creation and customer communication.
The programme aligns with the government’s National Digital and AI Strategy, which aims to boost digital skills and strengthen Ireland’s enterprise sector. Minister of State for Trade Promotion, Artificial Intelligence and Digital Transformation, Niamh Smyth, said AI could enhance productivity and competitiveness across the SME sector. She described the new initiative as an important step in helping firms adopt digital technologies at pace.
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Google Ireland’s head, Vanessa Hartley, said many SMEs are held back by uncertainty rather than a lack of ambition. “Irish SMEs are clear about the opportunity AI presents, but this research shows many are being held back by uncertainty rather than ambition. AI Works for Ireland is about closing that gap – providing practical, trusted support that helps businesses move from awareness to action, and from experimentation to real impact.”
