Sky is taking a swing at the streaming sprawl. In what it’s calling a ‘world‑first’ move, the company will bundle Disney+, HBO Max, Netflix and Hayu directly into a single Sky TV subscription.
The new package, available in Ireland in March 2026, Sky Ultimate TV, starts at €28 a month for new customers and folds in Sky Originals, Sky Exclusives and more than 110 live channels alongside the four major streaming services. Existing Irish customers will see the apps appear automatically in their SkyOS interface, with Sky claiming the combined value of the included services exceeds €30 a month.
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Disney+ Standard with Ads will arrive in March, followed by HBO Max Basic with Ads when it launches in Ireland and the UK on 26 March. Hayu joins in July, though Sky will surface a selection of its reality staples from March. NOW customers aren’t left out either: HBO Max Basic with Ads will be bundled into NOW Entertainment at no extra cost.
New Era
“This marks a new era for Sky and NOW,” said Caroline Donnellan, Sky Ireland’s Director of Marketing and Brand. “We’re setting a new standard for TV value by bringing Sky, Netflix, Disney+, HBO Max and Hayu into a single subscription. Everything viewers love, side by side.”
Matthew Price, Sky Ireland’s Commercial Director, echoed the pitch: “For our customers, it couldn’t be simpler. Whether you’re on Sky Q, Sky Stream or Sky Glass, this new line‑up arrives as standard. We’re making it easier than ever to enjoy the very best entertainment in one place.”
Disney+ lands under a new multi‑year deal
Sky has signed a fresh multi‑year agreement with Disney, meaning eligible Sky customers will get Disney+ Standard with Ads included – normally €8.99 a month. Those already paying for Disney+ can migrate their existing plan to Sky and keep their profiles and watch history intact.
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The deal brings a steady stream of Disney, Pixar, Marvel, Star Wars, National Geographic and Hulu content under the Sky umbrella, from The Bear to Moana 2 and Marvel’s upcoming The Fantastic Four: First Steps. Sky Cinema customers will also gain access to a new Disney+ Cinema channel.
HBO Max joins the line‑up
Sky’s long‑standing partnership with Warner Bros. Discovery continues with the arrival of HBO Max on 26 March. This means that Sky Stream, Sky Glass and Sky Q customers with Ultimate TV will get HBO Max Basic with Ads included, offering everything from Succession and The Wire to new Max Originals like The Pitt. Sky+ customers will also be able to watch HBO Max content.
Sky Atlantic remains the home of returning HBO heavyweights such as Euphoria, House of the Dragon and The White Lotus.
Reality fans get Hayu included
From July, customers in Ireland will also get Hayu – the reality TV service behind The Real Housewives and Below Deck – included in their subscription. The service will surface a curated selection of Hayu shows from March for those who can’t wait.
SkyOS ties it all together
Sky OS, the software powering Stream and Glass, will help customers navigate the expanded catalogue. The platform will present shows from Sky and the bundled apps side by side in personalised recommendations. The service will carry a unified Continue Watching and playlist features spanning all services.
A major Sky OS 2.0 update is due later this year.
NOW customers get HBO Max too
NOW Entertainment customers will automatically gain access to HBO Max Basic with Ads from 26 March. The new combined membership is priced at €7.99 for new subscribers. A cheaper NOW Entertainment tier at €5.99 will remain available for those who only want Sky shows. And this includes upcoming HBO series airing on Sky Atlantic.
Pricing and availability
- Sky Ultimate TV (Sky Originals, Netflix, Disney+, HBO Max, Hayu): from €28/month
- Sky Essential TV (Sky Atlantic, Netflix, discovery+ and 30+ channels): from €18/month
- NOW Entertainment & HBO Max: from €7.99/month
- NOW Entertainment (Sky‑only): from €5.99/month
