Ireland is number one for ‘Halloween’ searches worldwide this October. Probably no surprise seeing as Halloween originated in Ireland as the festival of ‘Samhain’. While ‘How to Pronounce Samhain’ is a popular search elsewhere, our primary school teachers will be proud we are managing OK on our own. Google Trends has revealed a few more secrets ahead of Oíche Samhain, including Ireland’s most popular Halloween costumes for kids and adults.
Ireland’s Most Popular Halloween Costumes
Overall, Ireland’s most popular Halloween costume for 2022 is Blippi. If you don’t know Blippi is known for his high energy, blue and orange outfit, and educational videos for young children.
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Other popular children’s costumes searches this year are heavily influenced by TV and film including Pennywise, Ghostbusters, Batgirl, Hocus Pocus, Jack Skellington, Belle, Sonic and Freddy Krueger. Yes, children in Ireland are dressing up as Pennywise and Freddy Krueger en masse, so you’d better had nice treats…
TV and Film has had an influence on Ireland’s most popular Halloween costumes for adults, too. The release of the Hocus Pocus sequel perhaps having something to do with Sarah Sanderson being the third most popular costume search and Winifred Sanderson not too far behind. Netflix continues to be a source of inspiration with searches for Cobra Kai costumes and of course, crowd favourite, Stranger Things making an appearance across top costume searches, couples costumes and DIY costumes.
Trending kids costumes, October 2022, Ireland
- Robot
- Pennywise
- Ghostbusters
- Batgirl
- Dog
- Hocus Pocus
- Jack Skellington
- Belle
- Sonic
- Freddy Krueger
Trending costumes, October 2022, Ireland
- Blippi
- Goddess
- Sarah Sanderson
- Huggy Wuggy
- Cobra Kai
- Winifred Sanderson
- Scoops Ahoy
- Police officer
- Shaggy
- Rainbow friends
Homemade Halloween Treats
Ireland’s love for baking is alive and well with breakout searches this month including “Halloween Cake” and “Halloween Cupcakes”. Halloween Parties are well and truly back and will be fuelled by home-made delicacies!
For those opting for a Halloween night of scary movies instead of parties, the trending Halloween movies in Ireland this month include Winnie the Pooh: Blood and Honey slasher film, Smile, Sleepy Hollow, and the classic Friday the 13th.
And, of course, it’s nice to see that we haven’t forgotten our heritage as searches for Oíche Shamhna poem have spiked over 250% over the past 7 days.
Top Halloween Trends Ireland
- “Halloween cake” and“Halloween cupcakes” are breakout searches, October
- “Is halloween a bank holiday” is a breakout search, October
- “Gingerbread house recipe” is a breakout search past 7 days
- “Oiche Shamhna poem” spiked +250%, past 7 days
- “Coloured contact lenses dublin” tripled and “cat eye contacts” doubled, past 7 days
Trending Horror/Halloween movies, October 2022, Ireland
- Winnie the Pooh
- Smile
- Sleepy Hollow
- Choose or Die
- Friday the 13th
- Cloverfield
- Seed of Chucky
- Carrie
- Corpse bride
- The Sixth Sense
