Doughnut chain Krispy Kreme and Microsoft are teaming up to celebrate the 20th anniversary of the Xbox brand. From 2nd August until 22nd August, consumers in the UK and Ireland can pick up a limited-edition The Nexus Level doughnut, bag a free month of Game Pass Ultimate and enter into a draw to win an Xbox Series S.
The Big X
Krispy Kreme’s culinary contribution to the celebration, The Nexus Level, features an ‘Xbox green’ icing. The logo is visible via a dusting of sugar. Inside, gamers will find a brownie batter.
Along with the doughnut itself, the sweet-toothed amongst us can pick up a month of Xbox Game Pass Ultimate with a Choose Your Own Dozen or Sharer Dozen box of doughnuts. If that’s not enough, buying a CYOD or Sharer will net you an chance to win an Xbox Series S.
Move Over, Doritos
Gaming and food has long gone hand-in-hand. Literally and figuratively. From the days of Space Invaders cereal through Super Mario-themed everything and onto the corn chip Pontiff, food companies have long vied for a place in gamers’ tummies.
Delicious handheld foods are the weapons of choice for gamers usually and doughnuts definitely fit the bill. A month of Xbox Game Pass Ultimate is €12.99 so a dozen from Krispy Kreme definitely gets quite a bit a value added to the deal.
And of course, Xbox will only be too happy to have doughnut-lovers try out Game Pass. With Xbox Cloud Gaming now available on a huge array of devices, bringing a new crowd to the service is an essential part to growing their subscriber base.
Peckish Irish folk can pick up The Nexus Level at Krispy Kreme’s Blanchardstown store and KK Rocket Dundrum. CYOD and Sharer Dozen packs can be found in store as well as at participating Tesco and Circle K stores. And of course, you can click & collect at KrispyKreme.ie. The Nexus Level is available at a price of €2.55 while CYOD/Sharer Pack Game Pass edition comes in at €17.95. For the sake of gaming journalism, we’ll try The Nexus Level. You’re welcome, in advance.
