Xbox and the makers of the Oreo biscuit have teamed up to create a series of gaming-themed cookie designs as well as offering digital goodies with every pack. The ‘Unlock Playfulness’ campaign sees a total of six Xbox-themed designs in place with one on each Oreo biscuit.
Twist, Lick, Scan
The special edition cookies contain digital codes to unlock in-game Oreo swag. The digital codes give little sweeteners to the three biggest games on Xbox. Players can claim a special armour set in Halo: Infinite, a set of sails in Sea of Thieves, and a special edition Pagani Zonda Cinque Roadster in Forza Horizon 5.
What’s more, there will be thousands of prizes available over the promotional period for customers in Ireland and UK. Prizes include Xbox Series S consoles, Xbox Stereo Headsets and Xbox Game Pass Ultimate subscriptions. All entries will go into a grand prize draw for the chance to win a family holiday to California.
Themed-Console Comp
Gamers can even win a special edition Oreo-themed console that resembles one of the iconic biscuits being dunked in milk. This special standalone competition is running across Oreo’s social media channels.
The OREO Xbox Special Edition cookies (RRP €1.85) will be limited-edition and available while stocks last so look out for them on shelves from January 2023.
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Fans looking to participate in the fun can visit the EU Oreo website or join in on the conversation on @OREOUKI. For all information regarding prizes and participation , please visit the Oreo website where the full partnership T&Cs can be found.
For ROI customers there is no purchase necessary to enter the competition to win prizes. Simply enter your personal details on Oreo’s EU website.
